About OptimaFI

Tim Keith serves as Chief Executive Officer at OptimaFI, bringing more than 30 years of experience in banking, marketing, and growth strategy. He co-founded Infusion (now part of OptimaFI) in 2007 and continues to work with C-suite leaders at banks and credit unions — both large and small — to translate household data into actionable growth strategies and measurable marketing performance.

Before founding Infusion, Tim served as Senior Strategist at Acxiom Corporation, advising executives at Bank of America, Wells Fargo, SunTrust, and HSBC. A frequent speaker at industry conferences and contributor to financial publications, he previously held senior marketing and retail leadership roles at First Horizon and AmSouth Bank (now Regions). Tim holds an MBA and a Bachelor of Science in Marketing from Mississippi College.

Rick Claypoole serves as Chief Operating Officer and Leader of the Profit Division at OptimaFI, bringing more than 30 years of experience in banking, marketing, product management, and risk strategy. He joined Infusion (now part of OptimaFI) in 2018 and now leads corporate strategy for SaaS clients and manages key business partnerships, balancing profit goals with sound risk management and regulatory rigor.

Before joining Infusion, Rick held senior roles at PNC Bank, National City Bank, Cadence Bank, and BBVA Compass, where he developed award-winning products and was named Maverick Banker of the Year by BAI for innovation in consumer banking. He has served on advisory boards for the ABA, FinTech firms, and nonprofit organizations. Rick holds a bachelor’s degree from the Indiana University of Pennsylvania, an MBA from Robert Morris University, and is a graduate of the ABA Stonier Graduate School of Banking.

Trevor Knott serves as Chief Revenue Officer at OptimaFI, bringing more than 25 years of experience in banking, sales, and marketing in financial services. He leads nationwide business development, applying expertise in product management, analytics, and channel strategy to help community financial institutions achieve measurable growth.

Before joining Infusion (now part of OptimaFI), Trevor earned three President’s Club awards at Baker Hill expanding SaaS lending and marketing services solutions. His prior experience includes leadership roles at BSG Financial Group and Saylent Technologies, and a 12-year tenure at Citizens Bank in New England as part of its Executive Leadership Group. Trevor holds a bachelor’s degree from Furman University and an MBA from the University of Georgia.

Dan Marks serves as the Leader of the Growth Division at OptimaFI, bringing more than 24 years of experience helping financial institutions grow profitably through marketing and digital strategies. His accomplishments include originating over 5 million accounts and $23 billion in new balances, guiding M&A transactions involving billions in client assets, and implementing a variety of analytics-based and CRM-enabled programs.

Before joining Infusion (now part of OptimaFI), Dan was Chief Marketing Officer at Hancock Whitney, where assets rose from $22 billion to over $30 billion. A frequent speaker and contributor to industry publications on insight-led growth and marketing strategy, he previously served as Chief Marketing Officer at First Horizon, head of financial-services marketing for a national retailer, and began his career at Vention. Dan holds a BS in Accounting from Belhaven University and an MBA from Vanderbilt University.

David Ruffin is a senior credit risk leader at OptimaFI with more than 16 years of experience as a Chief Credit Officer and Commercial Lender for large North Carolina banks. He brings deep expertise across the credit lifecycle, helping financial institutions strengthen underwriting, credit culture, and portfolio strategy.

As the founder of Credit Risk Management, LLC, he led more than 3,000 loan reviews and over 350 due diligence engagements supporting capital raises and M&A activity. A frequent industry speaker and author on credit risk and strategy, he previously led the DHG–Credit Risk Management division at Dixon Hughes Goodman. David holds a B.A. from the University of North Carolina at Chapel Hill, an M.S. from East Carolina University, and multiple graduate-level credentials from the American Bankers Association.

Dan Cameron serves as Chief Financial Officer at OptimaFI, overseeing finance, accounting, and business systems across the company. He brings a decade of leading financial transformations and driving scalable growth at technology-enabled organizations.

Before joining OptimaFI, Dan served as SVP of Finance & Operations at FactoryFix, where he modernized financial systems, implemented cross-functional dashboards, and improved EBITDA margins by over 50 points in 12 months. His prior experience includes senior finance leadership roles at ReviewTrackers (acquired by InMoment) and Deloitte. Dan is a Certified Public Accountant and holds both a Bachelor’s and Master's degrees in accountancy from the University of Illinois at Urbana-Champaign.

Nate Reynolds serves as Chief Technology Officer at OptimaFI, bringing more than a decade of technology and security leadership. He has guided organizations through complex regulatory certifications and implemented enterprise-grade safeguards for sensitive financial data.

Nate earned his stripes at the University of Illinois, focusing on both software engineering and executive leadership. Today, Nate helps OptimaFI deliver secure, scalable solutions for community financial institutions by combining deep technical expertise with firsthand understanding of compliance and banking.

Erik Skurka serves as Chief Product Officer at OptimaFI, bringing more than 18 years of experience scaling SaaS and data businesses by turning underutilized assets into growth engines across e-commerce, financial services, and customer intelligence. He leads the evolution of , service-led businesses into profitable, platform-based solutions for community financial institutions.

A former CPA who began his career at PwC, Erik has built global product organizations, driven 700%+ ARR growth with 100%+ NDR, and led enterprise expansion across EMEA and APAC. He holds both a Master’s in Taxation and a Bachelor’s in Business Administration and Management from the University of Colorado Boulder.