We create distinct message tracks based on lifestage data for relevant onboarding messages that drive retention lift and wallet share capture.
SVP of Digital & Strategic Initiatives
First South Financial FCU
VP of Marketing & Business Development
On Tap Credit Union
SVP of Marketing
Fidelity Bank
SVP of Digital & Strategic Initiatives
First South Financial FCU
VP of Marketing & Business Development
On Tap Credit Union
SVP of Marketing
Fidelity Bank
We’ll benchmark your onboarding performance against hundreds of institutions, then build a personalized program using strategies that are already working for your peers.
Structured engagement during the critical first 90 days keeps new customers active and loyal.
Templates, sequencing, and targeting are handled for you, so even lean teams can launch high-impact onboarding.
Timely, personalized communications make the institution look modern, responsive, and member-focused.
01
You get a comprehensive Opportunity Assessment that analyzes how new households engage with your institution in their first 90–120 days. We benchmark key performance indicators, like product adoption and service usage, against your peers. This reveals where early engagement is falling short.
02
We design a structured, multi-touch onboarding journey — usually 3–5 communications over the first few months. Each message is timed and tailored to the individual’s account activity (or inactivity), encouraging next steps like online banking enrollment, card activation, or adding a savings account.
03
Tracking Onboarding is notoriously difficult. We track engagement and product adoption rates across your new household base, comparing campaign recipients to control groups. Reports show how many additional accounts, digital activations, or service enrollments occurred.
Our onboarding program is fully managed by OptimaFI, giving you measurable results without the operational lift.
Leverage recency to capture the checking relationship of new non-checking households.
Use strategic segmentation to target new checking households for either deposit or loan wallet expansion.
Direct deposit encouragement Bill pay and P2P activation Savings habits nudges
Behavior-based targeted offers Incomplete activation follow-ups Education on tools/resources Target underutilized debit cards for activation
Maximize every new client relationship and gain peace of mind, with done-for-you
campaigns — all for one low annual, all-in fee.
If you're tired of vague “welcome” messaging and inconsistent follow-up, we’ll help you replace it with a structured,
performance-driven journey.
years serving community banks and credit unions
deposits and loans generated
normative data points from 100s of institutions
Learn how BankPlus brought in $250M in deposits while only paying for results.
See how OptimaFI helps you grow new loans and deposits, and helps you maximize existing relationships beyond the first 120 days.
Results will vary (and your Opportunity Assessment will reveal the full potential), but most community institutions see higher activation rates and stronger retention. Many past campaigns have delivered a 10–12 percentage point increase in checking household retention compared to control groups. We track adoption of digital tools, funding activity, and product take-up so you can measure impact clearly.
We benchmark your current onboarding performance against hundreds of community banks and credit unions using our proprietary dataset. That tells us what’s underperforming, and what actions (e.g. account funding, service adoption) typically drive deeper relationships at institutions like yours.
None (unless you want to be more heavily involved). OptimaFI handles creative development, sequencing, delivery, compliance support, and results tracking. Your team simply approves messaging and reviews performance.
Not necessarily. We can supplement your current outreach or fully replace it. Many clients come to us with limited or single-message onboarding — we add structure, segmentation, and content to improve performance without disrupting what’s already working.
OptimaFI meets rigorous SOC 1® / SSAE 16 Type II standards and uses encrypted transmission, secure servers, and multi-factor authentication to protect your customers’ data — just as we’ve done for hundreds of institutions.
Yes, Infusion Marketing Group is now part of OptimaFI. The new name reflects our evolution into a full-lifecycle growth partner for community banks and credit unions, but everything our clients trust — from peer benchmarking to campaign execution — continues under the same experienced team.
