Most marketing agencies make you spend before you see results. OptimaFI flips that model. Pay for Performance means you only pay based on tangible results — typically new accounts opened, balances booked, or loans originated — never clicks and impressions.
CMO/CPO
BankPlus
VP of Marketing
WEOKIE Federal Credit Union
SVP & Head of Client Services
FirstBank
Head of Member Delivery & Marketing
People’s Credit Union
CMO/CPO
BankPlus
VP of Marketing
WEOKIE Federal Credit Union
SVP & Head of Client Services
FirstBank
Head of Member Delivery & Marketing
People’s Credit Union
Proven growth, verified financial lift, and a performance model built on transparency — not promises.
campaigns delivered
and tracked
years of combined experience from former CFOs, CCOs, CMOs, and credit leaders
in deposits and loans generated
through campaigns
What is it?
Your growth program begins with a rigorous Opportunity Assessment anchored in OptimaFI’s peer-to-peer normative benchmarking. We convert data from your core into household-level insights, standardize it, and compare it directly to 12B+ aggregated data points from peer institutions.
What do you get?
Actionable clarity on your institution’s biggest growth opportunities, including:
What is it?
A comprehensive growth roadmap built from your institution’s performance patterns and peer benchmarking that taps into 12B+ data points from institutions across all 50 states. We turn our findings into a full 12-month multi-channel strategy including a campaign calendar, product promotion plan, and detailed financial pro formas.
What do you get?
What is it?
A fully developed, goal-aligned marketing campaign built on multiple proven, continuously tested channels. We execute across email, paid social, CRM/IP targeted display, OTT/CTV, and even direct mail. We are also happy to lead creative development, deployment, and optimization, or partner with your in-house team or agency — whatever fits your workflow.
What do you get?
What is it?
Easy-to-understand reporting delivered via a dedicated dashboard that tracks account openings, balance movement, product adoption, digital activation, and retention outcomes. All performance data is benchmarked against peer institutions.
What do you get?
What is it?
Our promise to you. OptimaFI’s Pay for Performance model means that you only pay for accounts generated that directly track to specific campaign lists within defined time periods on promoted products. You get peace of mind by knowing your upfront cost per account (CPA). All data, media, program management, strategy, and tracking are included in the CPA. We also offer an Overall Program budget cap for extra budget certainty. If the program outperforms, you get "free accounts" for anything generated above the cap.
What do you get?
Pay for Performance means that OptimaFI shares your risk. We’re so confident in our results-based marketing model that we cover all upfront costs — creative, data, targeting, media, even postage — and we only make money if you do too.
You know exactly what the CPA is pre-campaign. Savings enabled by optimizing offer strategies based on trending peer results can result in self-funded campaigns.
We track every campaign outcome using secure matchback reporting. You see exactly who responded, what they opened, and how much balance came in.
Your campaigns are optimized and benchmarked based on what’s worked for hundreds of peer institutions — making success both achievable and measurable.
Whether you need to attract more of the right households, deepen early relationships, expand wallet share, or understand your portfolio at a deeper level, OptimaFI gives you a clear path forward.
Identify and reach the households most likely to open, fund, and stay.
Accelerate household value and balance growth in the first 120 days.
Precisely target and convert the right segment for the right need, growing deposits at the lowest available cost of funds.
OptimaFI acts as a dedicated extension of your team that handles the analysis, targeting, strategy, creative, execution, and measurement so you can focus on higher-priority tasks.
Full campaign development and execution handled for you.
Clear targeting, measurable lift, and real accountability.
Benchmark your institution’s performance vs. hundreds of peers.
Learn how BankPlus brought in $250M in deposits while only paying for results.
OptimaFI’s balance sheet and credit risk solutions are built on the same data ecosystem — helping you manage liquidity, credit exposure, and profitability as your institution grows.
