Most marketing agencies make you spend before you see results. Pay for Performance, where OptimaFI shares your risk and only makes money when you do — means $0 upfront. We cover all costs — creative, data, targeting, media, even postage — so you only pay when real accounts are opened and balances are booked.
CMO/CPO
BankPlus
VP of Marketing
WEOKIE Federal Credit Union
SVP & Head of Client Services
FirstBank
Head of Member Delivery & Marketing
People’s Credit Union
CMO/CPO
BankPlus
VP of Marketing
WEOKIE Federal Credit Union
SVP & Head of Client Services
FirstBank
Head of Member Delivery & Marketing
People’s Credit Union
Proven growth, verified financial lift, and a performance model built on transparency — not promises.
campaigns delivered
and tracked
years of combined experience from former CFOs, CCOs, CMOs, and credit leaders
in deposits and loans generated
through campaigns
years average client tenure across banks and credit unions nationwide
What is it?
Your growth program begins with a rigorous Opportunity Assessment anchored in OptimaFI's Peer Performance Index™. We convert data from your core into household-level insights, standardize it, and compare it directly to 14B+ aggregated data points from peer institutions. All we need is a standard data export from your core system, no other data prep required at all.
What do you get?
Actionable clarity on your institution’s biggest growth opportunities, including:
What is it?
A comprehensive growth roadmap built from your institution's performance patterns and our Peer Performance Index, tapping into 14B+ data points from institutions across all 50 states. Findings are turned into a full 12-month multi-channel strategy including a campaign calendar, product promotion plan, and detailed financial pro formas.
What do you get?
What is it?
A fully developed, goal-aligned marketing campaign built on multiple proven, continuously tested channels. We execute across email, paid social, CRM/IP targeted display, OTT/CTV, and even direct mail. We are also happy to lead creative development, deployment, and optimization, or partner with your in-house team or agency — whatever fits your workflow.
What do you get?
What is it?
Easy-to-understand reporting delivered via a dedicated dashboard that tracks account openings, balance movement, product adoption, digital activation, and retention outcomes. All performance data is benchmarked against peer institutions.
What do you get?
What is it?
Our promise to you. OptimaFI’s Pay for Performance model means that you only pay for accounts generated that directly track to specific campaign lists within defined time periods on promoted products. You get peace of mind by knowing your upfront cost per account (CPA). All data, media, program management, strategy, and tracking are included in the CPA. We also offer an Overall Program budget cap for extra budget certainty. If the program outperforms, you get "free accounts" for anything generated above the cap.
What do you get?
OptimaFI’s Pay for Performance model funds the upfront campaign investment, including strategy, creative, targeting, media, and postage, meaning we get paid only when matchback reporting confirms results.
Provide a standard core extract.
We cover strategy, creative, targeting, media, and postage.
Secure matchback reporting tracks responses and balances.
Fees are tied to measurable campaign outcomes.
Whether you need to attract more of the right households, deepen early relationships, expand wallet share, or understand your portfolio at a deeper level, OptimaFI gives you a clear path forward.
Identify and reach the households most likely to open, fund, and stay.
Accelerate household value and balance growth in the first 120 days.
Precisely target and convert the right segment for the right need, growing deposits at the lowest available cost of funds.
OptimaFI acts as a dedicated extension of your team that handles the analysis, targeting, strategy, creative, execution, and measurement so you can focus on higher-priority tasks.
Full campaign development and execution handled for you.
Clear targeting, measurable lift, and real accountability.
Benchmark your institution’s performance vs. hundreds of peers.
Learn the specific marketing and data strategies BankPlus used to generate $250 million in new deposits. This session breaks down the "Pay for Performance" model and how targeted onboarding can significantly boost deposit balances.
OptimaFI’s balance sheet and credit risk solutions are built on the same data ecosystem — helping you manage liquidity, credit exposure, and profitability as your institution grows.
