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Why Banks Should Employ Deep Peer Intelligence

Tim KeithTim KeithTim KeithTim KeithTim KeithTim KeithTim Keith
Tim Keith, CEO of OptimaFI.
Tim Keith
Chief Executive Officer, OptimaFI
October 9, 2026
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Many banks look at call report data for benchmarking, but they’re missing an opportunity to add more context to that data, says Tim Keith, founder and CEO at OptimaFI. A deep peer intelligence approach can help bank leaders understand how they compare with their peer group and take a targeted approach to addressing balance sheet concerns, such as deposit pricing.

Topics Discussed Include:

  • Traditional Benchmarking Approaches
  • Solving for Deposit Pricing
  • Organizational Ownership of Benchmarking

 

This article was originally published on BankDirector.